(June 8, 2012) Outrage, grass-root protests, media blitzes, and a class-action suit have made NARAS see the light. A year after eliminating the Latin Jazz category from the GRAMMY Awards, organizers have reinstated the prize as part of changes to next year’s awards — scheduled for February 10. Nominations for next year’s awards will be broadcast live on December 5, 2012.
Congratulations to to the coalition of jazz artists and Latin community activities, including our own Bobby Sanabria and John Santos, for their outstanding efforts.
Well, it’s that time of year again – Grammy fever. CBS ramps it up with a constant barrage of mega-bucks commercials of all lengths and even specials leading up to the February 12th telecast that is expected to produce multi-gazillions of dollars. The National Academy of Recording Arts and Sciences (NARAS) inundates the membership with nomination and voting materials, invitations to the big event and its surrounding activities including post and pre-parties, local nominee celebrations and simulcasts, and other propaganda. We’re in the midst of the classic, inescapable corporate full press publicity campaign on TV, radio, print ads, internet, email, facebook, Twitter, and regular old US Postal Service.